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By Christine Romans

Should you buy Facebook shares? Maybe the better question is CAN you even buy Facebook?

Facebook starts its road show this week, meeting with potential big buyers of its stock, mainly Wall Street banks. It plans to sell 337 million shares of the company at $28 to $35 a share. A final price will be set the night before it begins trading on May 18th.

Here's how it works: Institutional investors who are underwriting the IPO - mainly big banks and brokerages - get the first crack at shares. Most of the time, their shares then go to their top clients: hedge funds, big money managers and insiders. They get the IPO price.

Then we get our chance. Usually brokerages only set aside 15% of their initial offering to retail investors to get in at the IPO price. Facebook has reportedly added E*Trade as an underwriter so there's a hope that more regular people can get the IPO price.
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